Website Analyst Newsletter
Meeting Your Needs With Excellence
Issue 15
February 2001
Editor: Lucian Millis, editor@website-analyst.co.il
Publisher: Website Analyst http://www.website-analyst.co.il/
Website Analyst offers free website evaluation, ratings,
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IN THIS ISSUE
1. Editor's Note
2. E-Sigs That Work by June Campbell
3. Information Design - Web Usability - User Experience
4. List Management
5. Contact Information
1. Editor's Note
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Want to look your best tomorrow? Improve your site today!
2. E-Sigs That Work - by June Campbell
Does your email signature contain a humorous quip or a
philosophical quote from a dead poet? If yes, you're wasting
a wonderful opportunity to promote your business for free!
To a business person, an e-sig is an advertisement and the
basic guidelines for writing advertisements apply. However,
modifications for online use are required. Keep the following
guidelines in mind:
1. Less is more. Some email systems and mailing lists will
automatically cut off any signature exceeding 4-6 lines.
Many email programs will allow you to set line lengths to
about 60 characters - the ideal length for readability.
2. Attract attention to your signature by creating "borders"
of text or special characters.
3. Include the name of your business and a short, pithy
marketing statement.
4. Sell benefits, not features.
5. Offer something free - i.e. free information, free
contest, free samples, etc.
6. Make it easy for people to contact you by providing
clickable links to URLs and emails. For example, if you add
"mailto:" in front of an email address, most email programs
will allow the user to open a new message to that address
simply by clicking on the link.
For example:
---------
"A healthy puppy is a happy puppy!" For a FREE report on
canine health and nutrition,
send a blank email to mailto:report@petplace.com
The Pet Place -- For All Your Pet's Needs!
(http://www.petplace.com)
---------
In the simulated example above, the mythical Pet Place sells
a benefit (i.e. a happy pet), offers free information that
pet lovers will appreciate, provides contact information,
states the business name, and gives viewers two methods to
quickly contact The Pet Place.
All in 31 words plus two lines of border!
------------------ About the Author ------------------------
June Campbell is a professional writer. Visit her Business
Resources Site (http://www.nightcats.com) to subscribe to
The Roundup -- a FREE business ezine or to enter a contest
to win a "How-To Booklet" for business plans, proposals,
brochures, etc.! You'll find free articles, a daily business
news feed, a currency converter and much more.
3. Information Design - Web Usability - User Experience
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Thanks for reading another issue of WA Newsletter!