Website Analyst Newsletter
Meeting Your Needs With Excellence
Issue 4
March 2000
Editor: Lucian Millis, editor@website-analyst.co.il
Publisher: Website Analyst http://www.website-analyst.co.il/
Website Analyst offers free website evaluation, ratings,
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IN THIS ISSUE
1. Editor's Note
2. Give People A Reason To Link - by Larry Dotson
3. Generate Free Traffic To Your Website
4. Links of Interest
5. Pick Of The Month (FreeWebmasterTools)
6. List Management
7. Contact Information
1. Editor's Note
Dear Friend,
Spread the word! Don't hesitate to forward a copy of this
newsletter to friends and associates, but please include the
subscription address so they can join us. Invite them to send
a blank email to mailto:analyst-subscribe@topica.com
Thanks so much! I hope you enjoy what you find here.
2. Give People A Reason To Link - by Larry Dotson
Have you ever visited a web site and they ask you to link to
their site...and that's it?! They give you no reason to link.
I have to be honest, I won't link to a web site unless I get
some kind of benefit. If you want people to link to your web
site give them something in return. The following are some
reasons I might link to another web site:
The web site offers a reciprocal link in return. It must draw
the same targeted visitors as my web site. They agree to give
me the same kind of link (banner, text, graphic, etc) in
return. The link must also be in the same position on their
web site as it is on mine.
The web site gives away free stuff for linking. They may
give me a free membership in their online club or association,
offer me a free ad in their ebook, submit my site to thousands
of search engine and directories, free e-mail consulting, etc.
The web site is a useful resource for my visitors. It must
attract the same targeted visitors as mine. The site might
have a free online service I could offer my visitors.
They may offer a free e-mail course I could give away to my
visitors.
The web site offers a free affiliate program. The product or
service must be something my visitors would purchase. The
affiliate program must supply online stats and proven ads.
If you give them a reason, you'll increase the number of
people that link to your web site.
Over 1075 FREE Internet Business And Computer Related
E-Books, Web Books, And Virtual E-mail Courses! Visit:
http://www.ldpublishing.com/
3. Generate Free Traffic To Your Website
Recommend-It is a free Internet service that can help you
generate additional visitors to your website. By installing
Recommend-It, your website visitors will have an easy way to
tell their friends about your products and services.
All you have to do is "copy and paste" custom HTML code onto
your webpage.
Free viral marketing tool for web sites of any size!
http://www.recommend-it.com/
4. Links of Interest
Designing Web Navigation
"Navigation design is one of the trickiest areas of site
development. It's tricky partly because it's so subjective—
everyone seems to have a different opinion of what works.
It's also tricky because it's hugely important from a
usability perspective. If your site's navigation isn't doing
what it should, you risk losing visitors."
http://www.ahref.com/guides/design/199808/0831jef.html
TIP: Always use HEIGHT and WIDTH tags with each graphic.
This tells browsers the size of the space to reserve for the
graphic on the page so it can begin loading the text. Speeds
things up for the browser and for visitors.
KeyWORD Counter - Keyword Frequency Analyzer
Keywordcount.com allows you to analyze and compare the
keyword frequencies of the top twenty words in the body of an
html document with those of other html pages. Email report.
http://www.keywordcount.com/
Learning More:
http://www.searchenginewatch.com/webmasters/rank.html
NEW! The Website Analyst Award has been recognized as one of
the better awards on the Internet with a 4.0 rating from
AWARD SITES! Apply For Our Award! http://www.website-analyst.co.il/win.html
TIP: Use legitimate ways to collect the email addresses of
your visitors. Offer free information, newsletters, prizes or
other "freebies". Develop an "opt-in" mailing list of "subscribers".
Such lists, when used properly, can bring you additional
business and referrals.
5. Pick Of The Month
FreeWebmasterTools
Free high quality resources and tools for webmasters and web
designers. Maintenance, marketing, promotion, articles, more.
Fast, friendly, clean webcrafting. Very well done!
Worthy of a top position in your bookmarks.
http://freewebmastertools.com/
Website Analyst
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Thanks for reading another issue of WA Newsletter!