Website Analyst Newsletter
Meeting Your Needs With Excellence
Issue 13
December 2000
Editor: Lucian Millis, editor@website-analyst.co.il
Publisher: Website Analyst http://www.website-analyst.co.il/
Website Analyst offers free website evaluation, ratings,
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IN THIS ISSUE
1. Editor's Note
2. Getting People To Click Your Links by Kevin Nunley
3. Let your visitors Search Your Web Site!
4. Links of Interest
5. Pick Of The Month (Great Website Design Tips)
6. List Management
7. Contact Information
1. Editor's Note
Dear Friend,
If you have enjoyed WA Newsletter, please consider telling
somebody else about it. The more subscribers there are, the
more time I am able to justify spending on creating valuable
content for you all! Thanks so much!
2. Getting People To Click Your Links by Kevin Nunley
Got a web site link that doesn't get clicked by enough
people? Here are several ways to immediately get more
folks to click.
1. Put the link nearer the top of your page. I've noticed
over and over that the number of times a link gets clicked
is directly related to how near the top of the page it is.
2. Link your headlines. I used to write a headline, then a
paragraph, then put the link to the sales page at the end.
Results zoomed when I made the headline the link.
3. Stick with old fashioned blue, underlined links. Links
that aren't underlined and are different colors may look
better, but a lot of hurried prospects won't notice they are
links. If the default florescent link blue color hurts your
eyes, opt for a darker blue.
4. Above all, include an enticing description with your
link. Tell people what is in it for them if they click.
-- --
Announce your new product, service, or idea with a press
release. We write your release for you, get your approval,
then email it to 5,000 media nationwide. For a limited time,
we're also distributing your release to 20,000 opt-in members
(some restrictions apply).
See http://drnunley.com/release.htm
Reach Kevin at mailto:kevin@drnunley.com
3. Let your visitors Search Your Web Site
Studies show that most Internet users develop personal
navigation habits quickly. Some users prefer to navigate by
menu, others prefer a search box.
Advanced search technology can be added to your web site in
minutes, without the need for you to purchase and install
software on your web server.
Search-enable your website with Master.com!
Quick and easy sign-up, customization options, automatic and
on-demand indexing, detailed report about the indexing of
your site, including errors for broken links, PDF support,
fully adjustable scope of search, help forum.
Master.com can create sub-categories that will appear in the
drop down box on the Search Your Site page.
Let your visitors easily find what they're looking for!
You need a Content Management System
"It takes a hell of a lot of thought early on in the process,
but it will pay you back in large lumps of time to go diving/
drinking/ driving/ whatever (though separately, eh?) once you
go live. And that's what good development is all about."
http://evolt.org/index.cfm?menu=8&cid;=1449&catid;=20
TIP: The most important factor in any monetary transaction
is trust, this is especially important in Internet selling
since you do not have that personal contact.
Flash Usability Related Links
http://www.quintus.org/use/
5. Pick Of The Month
Great Website Design Tips
"Your logo gives the first graphical impression of your Web
site and it plays a key role in how your viewers perceive
your site (...)" - tip #25 - design a logo.
Beginning and advanced tips for designing better web pages.
Clearly worthy of a bookmark or favorite place.
http://www.unplug.com/great/index.htm
Website Analyst
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Netanya, 42101 - Israel
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Thanks for reading another issue of WA Newsletter!