Website Analyst Newsletter
Meeting Your Needs With Excellence
Issue 12
November 2000
Editor: Lucian Millis, editor@website-analyst.co.il
Publisher: Website Analyst http://www.website-analyst.co.il/
Website Analyst offers free website evaluation, ratings,
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IN THIS ISSUE
1. Editor's Note
2. Helpful Design Tips For A Successful Site by Dan Grossman
3. Keep people coming back for more!
4. Links of Interest
5. Pick Of The Month (PageTutor)
6. List Management
7. Contact Information
1. Editor's Note
Dear Reader,
Spread the word! Don't hesitate to forward a copy of this
newsletter to friends and associates, but please include the
subscription address so they can join us. Invite them to send
a blank email to mailto:analyst-subscribe@topica.com
Thanks so much! I hope you enjoy what you find here.
Be Well, Be Happy and Be Successful!
2. Helpful Design Tips For A Successful Site by Dan Grossman
Whether you've yet to start building your website or you've
already created it, you should look over these helpful tips
for creating an efficient and well-designed site.
THE GOAL OF YOUR SITE
When you view the homepage of your site, is the goal
immediately conveyed? Your visitors should know as soon as
that page loads what it's about, what you can provide for
them, and where they can go.
NAVIGATION SYSTEM
No page of your site should be more than 3 clicks away from
the main page! This is a simple but very effective rule to
follow when designing the navigation system for your website.
If a page is more than 3 clicks away, it's buried too deep.
Don't make the surfers at your site have to look too hard
for what they're looking for. A search engine for your site
is also a plus too.
LOAD TIME
Many website owners simply ignore this very important factor
in designing sites. If the page takes more than 30 seconds to
load the person will most likely leave.
If they begin navigating your site and learn that each page
takes 40 seconds to load, they'll probably look elsewhere for
the information.
USEFUL, RELEVANT, UNIQUE CONTENT
Unless your site provides a product or services, its main
focus will be on the content it provides. Those coming to
your site will be looking for unique and relevant information
on the topic of your site. In order to succeed, you need to
provide unique content on a regular basis. If you want surfers
to become repeat visitors, you'll need to provide them with
a reason to return.
CONTACT INFORMATION
It's increasingly important to provide full contact information
on your site. Directories such as Yahoo! have begun to check
for contact information before listing sites, and visitors
should be able to contact you too. If you sell a product or
service, people will probably want to get in contact with you
with their questions or feedback before buying. If your site
provides information, providing an email address or contact
form gives your visitors a way to send in feedback or report
errors.
Hopefully these tips will help you build a better site or
enhance your existing one. Consider those 5 things and you'll
have a site worth visiting!
Want more tips like this? Subscribe to Dan's weekly ezine,
WebDevPortal, for in-depth articles and resources on building,
promoting, and earning revenue from your website. Just click: mailto:subscribe@webdevportal.com?subject=WebDevPortal
Web Address: http://www.webdevportal.com
3. Keep people coming back for more!
If you manage or develop a website, you can use the SiteSpy
Wizard to add a a customized link from your site to
Spyonit.com . Website visitors who click on this link can
sign up with Spyonit.com to be notified of changes you make
to your site. Free notification service.
The SiteSpy only watches for changes on a specific page only.
Keep people coming back for more!
Spyonit.com, was named on the annual list of "50 Most
Incredibly Useful Sites" by Yahoo! Internet Life Magazine.
http://www.spyonit.com
4. Links of Interest
Ten Reasons Your Site Isn't Selling
"To be an effective marketing tool, a Web site must have a
careful balance of substance and style. My overall advice is
to limit the flash, beef up the substance, and offer your
visitors something to walk away with."
http://www.webtechniques.com/archives/2000/08/hand
Usability Vs. Interactivity on the Web
"Content is basically what your site is, regardless of how
you present it, this content alone has to draw customers
back. Be warned, you can have all the content in the world,
but if your users can't find what they want they'll go
somewhere else. Your navigation system to this content needs
to be usable."
http://www.virtual-fx.net/articles/usability.htm
TIP: Be sure to have a link to your guarantee from product
information pages as well as from ordering pages.
This will help build trust in your potential customers.
Ten tips to make your website usable
"The purpose of the site, and the benefit to users, should
be visible on the home page."
http://www.system-concepts.com/articles/tenwebtips.html
Fourteen ways to fix the Web?
http://www.misterpoll.com/poll.wga?id=3802746456
Creative Good: Conversion Rate Calculator
Improve the customer experience on your website!
http://www.creativegood.com/survival/calc/
5. Pick Of The Month
HTML Tutorials
Here you'll find HTML tutorials, tables, frames and forms
tutorials, a basic javascript tutorial, password protection,
and lots of quality resources for the beginning and advanced
HTML author and web designer. A site to visit and learn from!
http://www.pagetutor.com
Website Analyst
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Netanya, 42101 - Israel
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