Website Analyst Newsletter
Meeting Your Needs With Excellence
Issue 8
July 2000
Editor: Lucian Millis, editor@website-analyst.co.il
Publisher: Website Analyst http://www.website-analyst.co.il/
Website Analyst offers free website evaluation, ratings,
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IN THIS ISSUE
1. Editor's Note
2. Using Keywords in Page Titles by Dan Thies
3. Interact With Your Visitors
4. Links of Interest
5. Pick Of The Month (workz.com)
6. List Management
7. Contact Information
1. Editor's Note
Dear Friend,
If you have any suggestions, tips, comments or would like to
see a feature added, please let us know. Thanks so much!
We hope that you find this newsletter interesting and useful.
2. Using Keywords in Page Titles by Dan Thies
One of the most important places to consider for keyword
placement within your site is in the titles of the pages
themselves. Since most search engines only look at the first
few words (maybe five words at most) in the title, you'll
only be able to throw in a couple of keywords at most, if
your titles are to make any sense to your visitors. If your
page titles look like a string of keywords, instead of a
title, your visitors will perceive your site to be of lower
quality, and they'll be less likely to come back, refer your
site to others, etc.
Since you can only place a few keywords in each page title,
how do you decide?
Your main page should carry your top-priority keywords, of
course. But your site has many pages, and if you follow our
strategy of multiple page submissions, you should have plenty
of page titles with which to promote all of the keywords
you're trying to target. As described in our article on
doorway pages, each entry page you submit should focus on a
single keyword group. The keywords you use on the page title
should be whichever keywords are more suited to the actual
content of the page.
It appears that because of the way searches are indexed
alphabetically, there is a slight advantage to using ALL CAPS
in your page titles. We hate to give up any possible edge, so
we use ALL CAPS page titles in our doorway pages. Your mileage
may vary - we don't like all caps for normal pages, because
it's harder to read, and you don't want your visitors to have
to deal with all caps for their bookmarks and shortcuts.
Don't ever lose sight of the fact that search engines index
web pages, not whole web sites. You have a list of keywords
that you want your site to rank high on, but don't fall into
the trap of thinking that every page has to rank high on
every keyword on the list. For each page, you should have a
single keyword or phrase that you're trying to maximize, and
that should be promoted throughout the page, from the title,
to the META tags, to the content itself. With enough pages of
quality content, your site will afford you plenty of
opportunities to place highly-relevant pages for all of the
keywords on your list.
About the Author
Copyright, 2000 by Dan Thies - Editor
Website Promotion Central, the one stop resource for online
entrepreneurs who are serious about promoting their sites.
http://www.websitepromotioncentral.com/
3. Interact With Your Visitors
Create a free web poll for your website!
This is one of the best ways to add interactivity to your
website. You decide what questions and answers you want to
put to a vote. Your visitors vote from your Web Site.
No software to install. No CGI programming necessary.
Some of the largest sites on the web use poll systems to
generate traffic (CNN.com, About.com, webreview.com).
Find out what your visitors think!
A Cancer on the Web called Flash
"The best way to combat the stereo-types that are developing
is to be smarter about how we use Flash. Think about the
problem that you are trying to solve before you open Flash
and start working."
http://www.flazoom.com/news/cancer_06012000.shtml
What is a Webmaster?
"There is a fairly wide range of things that Webmasters do,
ranging from systems administration to managing large
projects. The specifics appear to be a function of the scope
of the Web effort, the maturity of the Web within the
organization, the type of company, and the skills of the
individuals."
http://www.cio.com/forums/careers/edit/job.html
How To Make People Love Your Web Site
"Always look for ways to make it easier for people to get in
touch with you, to give you feedback, to ask for more
information."
http://www.zdnet.com/anchordesk/story/story_1895.html
TIP: The biggest mistake is creating a Web site NOT focused
on a good customer experience. Some designs exist to make
the CEO happy, and others focus on making the designer look
good. Only those designs that serve the customer will win.
The Frontend Usability InfoCentre
"In the online business environment, usability and intelligent
interface design are no longer just desirable - they are a
necessity."
Usability in e-business, Usability Tips, FAQ, Site Reviews.
http://www.frontend.ie/usability_infocentre/index.html
TIP: Are you using tables on your web pages?
If so make several smaller ones rather than fewer large ones.
Reason: Most browsers don't display a table until it has been
FULLY downloaded. Small ones will be seen more quickly by
your visitors.
Create and locate available, relevant domain names!
Free resource for finding a domain name.
http://www.Nameboy.com/
PeaKaBoo! - A New Search Engine on the Web!
Here's a chance to participate in the growth of a new ethics
based family aware search engine.
Visit. Get Listed. Get Linked!
http://www.PeaKaBoo.Net/
5. Pick Of The Month
Workz.com: Small Business Resources and Utilities
Articles, how-to checklists, and links to help small
businesses build, manage, and promote their websites. Access
Internet Magazine rated the workz.com website with four stars
(out of four) for online business advice. - 04/19/2000 -
http://www.workz.com/
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Thanks for reading another issue of WA Newsletter!