Website Analyst > Website Evaluation #165

Website Evaluation #165

EBiz Consulting

Overall Score: 4.00 (of 5.00)

CONTENT - OVERALL USEFULNESS OF INFORMATION (3.14)

The purpose of the site is obvious.	5
Detailed description (Subjects covered).	4
Visitors are able to search the site for information.	3
The site has the date of last revision posted.	1
The site has been updated recently.	1
Browsability.	4
Learnability.	4

NAVIGATION (4.83)

Is the navigation of the page clear and easy to understand?	4
Navigation method is consistent from page to page.	5
The links are easy to identify.	5
The layout is consistent from page to page.	5
Are the links relevant and appropriate?	5
Standard navigational elements included.	5

DESIGN AND PRESENTATION FORMAT (4.83)

Site is designed for the intended target market.	5
Text Legibility.	5
The page layout is clear, uncluttered and makes sense (Balance).	5
The site uses images appropriately (Clarity of message).	5
Graphics in correct format.	5
Product information flow.	4

PERFORMANCE AND USABILITY (4.20)

Page load time is appropriate to the given content.	4
Organization (Website logic).	4
Accessibility.	4
Appropriate use of technology.	5
Consistency in all browsers (IE, Netscape and Opera).	4

MISC (3.00)

First impression.	4
Is your website easy on the eye?	5
Does your website convey enough strong benefits?	5
Interactivity.	2
Transfer of information - Credibility.	1
The page is available through search engines.	3
Popularity.	1

Specific Findings and Suggested Improvements (Basic Site Critique)

1.)...Privacy Policy

If you do any kind of business on the web, have a mailing list, or simply have a site that is popular or you're working to make popular, you should have a privacy statement! (On the web, a key priority is to build credibility.)

You can set up an elaborate privacy policy for your Web site, similar to some of these:

Yahoo!'s Privacy Statement:
http://www.yahoo.com/docs/info/privacy.html

CNET Networks:
http://www.cnet.com/aboutcnet/0-7251795-7-7283133.html

Microsoft.com Statement of Privacy:
http://www.microsoft.com/info/privacy.htm

To take it a step further, you could even have your privacy policy "endorsed" by a third party such as the following:

http://www.TRUSTe.org/

http://www.CPAWebTrust.org/

http://www.BBBOnLine.org/

Locate it at the bottom of each page!

2.)...Use different techniques to INTERACT with your site visitors!
Interactive features are a great way to get people to come back to your home page.

For example, create a free web poll for your website! This is one of the best ways to add interactivity to your website. You decide what questions and answers you want to put to a vote. Your visitors vote from your Web Site. Some of the largest sites on the web use poll systems to generate traffic. (CNN.com > QUICKVOTE) Find out what your visitors think!

Give a variety of ways visitors can contact you: e-mail, phone, fax, mail, etc. Listen and learn from your visitors!

-- Use "forms" for feedback!

Including a FeedBack form is a good way to add some interactivity and makes it easy for people to ask questions without having to pick up the phone.

See the "Home Page Feedback Survey" at:

http://www.ufl.edu/hp_survey.html

or at:

http://www.gslamps.com/comments.htm

3.)...REFERRALS! One of the simplest ways to spread the word about your site is to let your visitors do it for you. Acquire a CGI program or sign up with a company that enables your visitors to send out referral messages.

See at: http://www.letemknow.com/

or: http://www.recommendit.com/

4.)...Find and learn from your competitors!

Finally, put yourself in the shoes of your target audience, and ask yourself if your site gives you a reason to browse further.

Good Luck with your site!

Lucian Millis - founder/owner
Website Analyst Team