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Index of articles on web site analysis, internet strategy, site development and site promotion. Note: All links open new windows. To return, close the new window. The URLs in this site are provided for the benefit of our visitors. If website owners do not wish for us to link to their sites, kindly inform Website Analyst and the link(s) will be removed immediately upon receipt of specific instructions. Linked material is © its respective owners. Intranet Portals: The Corporate Information Infrastructure Jakob Nielsen, 1999 "Considering the amount of employee productivity that is at stake, my recommendations are: dedicate substantial staff for intranet content, design, and usability: commensurate with the potential to increase productivity for all white-collar employees by several percent; establish navigation standards for the intranet and a minimal set of design conventions for all intranet content; actively evangelize the need for departments to follow the navigation and design standards." Observation methods and tips for usability testing InteractionArchitect.com, 1999 "Usability testing is a technique to evaluate the ease of use or ease of learning of an interactive system. During a usability test a real future user uses (a prototype of) the system while one or more observers look at how this is done." Usability as Barrier to Entry Jakob Nielsen, useit.com, Alertbox, 11/1999 "Web users are getting more impatient every year: reduced desire to learn new interaction techniques, less ready to download plug-ins, and unwilling to tolerate slow downloads. If a site doesn’t provide immediate gratification, they leave." Email Marketing strategy JOURNAL OF WEB MARKETING RESEARCH, #09, 08/15/1999 "Email mailing lists are popular among web businesses. More than 68% surveyed said their web businesses have at least one email mailing list." Better Structure, Faster Page Jason Cook, WebMonkey, 06/29/1998 "So, as with images, to get the best results with your tables, you need to play around with a variety of solutions until you get a layout that both you and your users can live with." The write stuff: Web copy is different from print Leslie Howard, The Business Journal of San Jose, 03/30/1998 "Your Web site can be a big money-maker, but only if it welcomes potential customers. Write your Web site so it's easy to read." Web Pages That Suck The purpose of WPTS and its related sites is to provide you with easy-to-read and understand information about how to make your websites successful. Branding For the Future Jeff Clark The Need For Speed Hugh Brecher What is a Website? Gerry McGovern Will Banner Ad Blocking Software Kill Internet Marketing? Aaron West Make It Visitor Friendly! David G. Bancroft Quick tips on what TO do and NOT to do Ryan Adams Ten Tips for Building an E-commerce Web Site June Campbell To Link Or Not To Link Gerry McGovern The Number One Reason For a Web Presence Michel Fortin « Previous |
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